Brazil is a country that loves and breathes football, where nearly everyone considers him/herself a football expert – including ourselves. :) But to get an accurate sense of how people really related to football – and most specifically to Cartola – over the season, we humbled ourselves and went out to interview a few of them, so we could gather valuable information and get some insights early on.
With all that information and some insights and hypotheses to test, we were then able to set up our Fjord Rumble™
We put both teams from Fjord and Globo.com in the same room so we could collaboratively get everyone aligned in the same vision and direction, talk about potential risks and opportunities for the project, ideate on some key features for both the app and the responsive version of the game and also prioritize those ideas in a first draft of our service roadmap – all disguised as a regular football talk. It was a hell of a day full of hard work and serious fun.